Outsourcing is a popular tactic for SaaS companies. They can manage SEO without straining internal resources. However, you need to approach it smartly.
It’s essential to find a trustworthy partner that will benefit your brand. Keep reading and learn about the top 5 mistakes to avoid when picking a SaaS link building agency!
Mistake #1 — Going for the Cheapest Option
Many SaaS companies want to grow quickly by spending less money. It can be tempting to choose the cheapest link building service among all the available options. It’s especially attractive when those vendors promise large volumes of backlinks for a low fee.
Cheap services often take shortcuts to deliver results faster. They may use
- PBNs
- Spammy or unrelated directories
- Automation
- Fake outreach
These backlinks won’t impact the rankings, and you’ll just waste your time and money.
Consider working with a specialized SaaS link-building agency instead of focusing on expenses. Make sure the hosting sites are relevant to your niche. Also, check if the agency can offer you authority and genuine outreach.
Paying more for fewer quality backlinks is always better than paying less for bulk low-quality options.
Mistake #2 — Not Reviewing the Sites Where Links Will Be Placed
Marketers often outsource link building because they don’t have time to manage it internally. They may give agencies full control, assuming they will secure placements on trustworthy sites. This level of delegation without supervision is risky.
If you don’t review potential sites for placements, you might face different problems, including
- Irrelevant domains
- Poor site quality
- Toxic backlinks
Even if the link is “live,” it may not produce any value. In certain cases, it can even harm your SEO profile.
Partner with dependable SaaS link-building services that offer sample placements, essential metrics, and manual outreach evidence. Review every website they choose for placements.
Mistake #3 — No Clear Goals or KPIs
Another mistake is to outsource link building without aligning it to specific business outcomes. Without precise goals, you and the vendor will work in the dark.
Missing or illogical KPIs lead to mismatched expectations. The vendor may be building backlinks that don’t align with your needs. Plus, it’s much harder to calculate success and ROI. So, you can’t justify your investment in link building.
So, before you sign a contract, define your primary goals and main KPIs to track
- Number of backlinks per month
- DA and DR
- Organic traffic
- Keyword position changes
- Referral traffic
Next, determine the type of backlinks you want. Clear expectations will lead to better performance and easier collaboration.
Mistake #4 — Expecting Fast Results
The SaaS industry is pretty competitive, and most companies look for fast wins. They rely on rushed campaigns with short deadlines.
However, a good SEO strategy requires time and patience. By expecting quick results, you’ll usually get frustration and disappointment.
Search engines need time to
- Discover and index new links
- Re-crawl affected pages
- Adjust rankings
It can take around 3-6 months to get measurable results, even with quality backlinks.
So, partner with an experienced SaaS link-building agency that concentrates on consistency and quality. Establish sensible timelines for performance review and focus on sustainability.
Mistake #5 — Treating Link Building as a One-Time Task
The last mistake we want to highlight is approaching link building like a short project.
This process isn’t static. You should treat it as an ongoing strategy because your competitors are building links too, and search engines are changing their policies.
If you stop your efforts, your site may stagnate or drop in rankings. So, you should include this activity in your monthly marketing plan.
Also, monitor your backlink profile and distribute the budget for regular
- Outreach
- PR
- Digital partnerships
Next, focus on your content strategy and on-page optimization.
Final Advice: Don’t Just Buy Links — Build a Partnership
Outsourcing link building can be really beneficial for SaaS companies. Yet, you need to approach it smartly because the wrong partner can lead to a wasted budget and poor performance.
Building backlinks demands trust and collaboration. So, don’t just purchase links, find a reliable partner. Choose SaaS link-building services that
- Understand your business objectives
- Concentrate on transparency
- Create a strategy for each process
- Analyze performance and provide feedback
In SaaS, brand authority and trust are everything. So, work with providers who consider your industry and positioning. They will ensure appropriate representation of your company across placements.