It’s essential to find a trustworthy partner that will benefit your brand. Keep reading and learn about the top 5 mistakes to avoid when picking a SaaS link building agency!

Mistake #1 — Going for the Cheapest Option

Many SaaS companies want to grow quickly by spending less money. It can be tempting to choose the cheapest link building service among all the available options. It’s especially attractive when those vendors promise large volumes of backlinks for a low fee.

Cheap services often take shortcuts to deliver results faster. They may use

• PBNs
• Spammy or unrelated directories
• Automation
• Fake outreach

These backlinks won’t impact the rankings, and you’ll just waste your time and money.

Consider working with a specialized SaaS link-building agency instead of focusing on expenses. Make sure the hosting sites are relevant to your niche. Also, check if the agency can offer you authority and genuine outreach.

Paying more for fewer quality backlinks is always better than paying less for bulk low-quality options.

Mistake #2 — Not Reviewing the Sites Where Links Will Be Placed

Marketers often outsource link building because they don’t have time to manage it internally. They may give agencies full control, assuming they will secure placements on trustworthy sites. This level of delegation without supervision is risky.

If you don’t review potential sites for placements, you might face different problems, including

• Irrelevant domains
• Poor site quality
• Toxic backlinks

Even if the link is “live,” it may not produce any value. In certain cases, it can even harm your SEO profile.

Partner with dependable SaaS link-building services that offer sample placements, essential metrics, and manual outreach evidence. Review every website they choose for placements.

Mistake #3 — No Clear Goals or KPIs

Another mistake is to outsource link building without aligning it to specific business outcomes. Without precise goals, you and the vendor will work in the dark.

Missing or illogical KPIs lead to mismatched expectations. The vendor may be building backlinks that don’t align with your needs. Plus, it’s much harder to calculate success and ROI. So, you can’t justify your investment in link building.

So, before you sign a contract, define your primary goals and main KPIs to track

• Number of backlinks per month
• DA and DR
• Organic traffic
• Keyword position changes
• Referral traffic

Next, determine the type of backlinks you want. Clear expectations will lead to better performance and easier collaboration.

Mistake #4 — Expecting Fast Results

The SaaS industry is pretty competitive, and most companies look for fast wins. They rely on rushed campaigns with short deadlines.

However, a good SEO strategy requires time and patience. By expecting quick results, you’ll usually get frustration and disappointment.

Search engines need time to

• Discover and index new links
• Re-crawl affected pages
• Adjust rankings

It can take around 3-6 months to get measurable results, even with quality backlinks.

So, partner with an experienced SaaS link-building agency that concentrates on consistency and quality. Establish sensible timelines for performance review and focus on sustainability.

Mistake #5 — Treating Link Building as a One-Time Task

The last mistake we want to highlight is approaching link building like a short project.

This process isn’t static. You should treat it as an ongoing strategy because your competitors are building links too, and search engines are changing their policies.

If you stop your efforts, your site may stagnate or drop in rankings. So, you should include this activity in your monthly marketing plan.

Also, monitor your backlink profile and distribute the budget for regular

• Outreach
• PR
• Digital partnerships

Next, focus on your content strategy and on-page optimization.

Final Advice: Don’t Just Buy Links — Build a Partnership

Outsourcing link building can be really beneficial for SaaS companies. Yet, you need to approach it smartly because the wrong partner can lead to a wasted budget and poor performance.

Building backlinks demands trust and collaboration. So, don’t just purchase links, find a reliable partner. Choose SaaS link-building services that

• Understand your business objectives
• Concentrate on transparency
• Create a strategy for each process
• Analyze performance and provide feedback

In SaaS, brand authority and trust are everything. So, work with providers who consider your industry and positioning. They will ensure appropriate representation of your company across placements.

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In Asana, project participants have a dashboard where they can view the tasks they need to complete or already completed, view statistics, and add charts and widgets they need. The organization can view the project plan on the charts, there they can also view the workload of employees and build further actions.

Asana features:

• Workspace branding.
• Chat and comments on tasks.
• Structuring a project through folders and sections.
• Email verification.
• Notification system.
• Intelligent search.
• Access control.
• Integration with popular services for work: Microsoft Teams, Jira, Gmail and others.

Interesting facts

Asana was founded in 2008 by Dustin Moskowitz and Justin Rosenstein, former Facebook employees.
The name “Asana” comes from a Sanskrit word meaning a special body position in yoga. It reflects the company’s philosophy of focusing on improving productivity and efficiency.
Asana provides integration with many other tools such as Slack, Google Drive, and Microsoft Teams to facilitate communication and file sharing.
Asana has a built-in time tracking feature that allows users to track how much time is spent on tasks.
Asana has an app for mobile devices – this allows users to manage their projects and tasks on the go.

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What is Notion

Notion is an application with a wide range of possibilities. According to the developers’ plan, it should save users from the need to work in different programs.

It often happens like this: notes are in one place, necessary links – in another, and tasks – in a third. As a result, you have to switch between tools, folders on your computer and many tabs in your browser. This is not always convenient and time-consuming.

It seems easier to combine everything in one interface and not be distracted by searching for some file or project. That’s exactly what Notion does: everything you need is always at your fingertips in one place.

Here’s what you can do in Notion:

• take notes and work with documents;
• collect knowledge bases;
• manage tasks and projects;
• store databases and maintain spreadsheets;
• save links from your browser.

Because Notion is a flexible tool, you can use it to run almost any kind of business, whether it’s a team effort to launch a new product or a gardening schedule.

How it works

Notion is like a multifunctional notebook, each page of which can be organized as you like. Unlike its paper counterpart, where you can only write and draw, Notion’s capabilities are much wider.

In addition to just text, you can add almost anything to a page here: video, audio, codes, tables, and 30+ more content options. This makes it easy to collect everything relevant to the task on a single sheet.

Pages themselves can be grouped, moved, and linked together. The result is an organized workspace that holds everything you want to keep in focus.

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No matter where you are, your notes will always be close by, thanks to synchronization with the cloud. Notes can be shared, of course. What else important things does this Microsoft service have to offer?

• Lists – a way to create lists of tasks with checkboxes;
• Drawing and handwriting. The user can draw, write with a stylus or finger on the device display;
• Photo Capture. Adding pictures from the phone or tablet camera to your notes. The application is able to recognize text from photos;
• Scanning. When using the camera, material can be saved, automatically cropped and enhanced;
• Sharing. The function of “unsharing” OneNote notes with the “Share” button on the panel of special miracle buttons;
• Recent notes and thumbnails. Notes can be found even faster thanks to page previews and the display of recently used notes above the search box;
• Search. OneNote makes it easy to find what you’re looking for;
• Attached mode. If you need to work with two applications at once, you can pin OneNote to the edge of the screen;
• Paper. You can take notes against a comfortable background;
• Formatting. You can format your notes with more descriptive tables, markers, and colors;
• Option to disable synchronization of notes with the cloud.

Interesting facts

1. OneNote was first released in 2003 and has since become a key part of Microsoft’s suite of office programs.
2. As of 2015, OneNote became free for all users and is available on many platforms including Windows, Mac, iOS and Android.
3. One of OneNote’s unique features is its non-linear interface, which allows users to freely move text blocks, images, and lists around the page.
4. OneNote has integration with Microsoft Teams, making it a valuable tool for distance learning and remote work.
5. OneNote includes a math assistant feature that can solve equations, plot graphs, and provide solution steps.

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Let’s break down all of Evernote’s most useful features:

• Create notes: Easily store all your information with any formatting elements;
• Organize: Attach notes to notebooks, add tags, and collaborate on tasks;
• Access from anywhere: Sync your data across all the devices you have access to;
• Instant search: Search for text in notes, photos, and PDFs;
• Share suggestions and ideas: collaborative notebooks help you get all the ideas in your head into your head faster;
• To-do lists: organize information into lists and mark them complete as you go;
• Be creative: use your notes to create whatever documents, regulations, statutes, reports, memos, articles, etc. you want;
• Business meetings: record meetings and discussion lists, insert reminders in attachments;
• Expense management: store receipts, invoices and invoices;
• Travel plans: you can store reservations and tickets in one place;
• Evernote works on almost all systems and browsers.

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